Sound bites (by Big Al)

Politicians use it. Newscasters use it.
Advertisers use it. Shouldn’t you?

What am I talking about? I’m talking
about “sound bites.”

What are sound bites? They are just
little bits of the conversation that
stand out in the prospects’ minds – and
these bits of information are the only
things prospects remember.

Here is an example of a sound bite.

When George Bush was running for
president, he made a long campaign
speech to a group. One of the things he
said was:

“Read my lips. No new taxes!”

This small part of the speech was
reported in the news for several days.

Everyone knew the phrase,

“Read my lips. No new taxes!”

Can you remember anything else from that
long speech? No. All you can remember
was the sound bite,

“Read my lips. No new taxes!”

Commercial advertisers know the power of
sound bites. They work hard on catchy
phrases, repeat them often, and then
hope that sound bite will stick in your
mind. Some examples?

“Winston tastes good like a cigarette

“Things go better with Coke.”

“Burger King: Home of the Whopper.”

“You deserve a break today.”

What is interesting about the above
examples is that all of them were
created over 20 years ago! We still
remember them.

Sound bites are a great way to
communicate. Prospects will choose to
remember only bits of our presentation.
Make it easy for your prospects. Give
them catchy, easy-to-remember sound
bites that create a desire to purchase
your products or to join your

Let’s get started with some real life
examples of sound bites that I enjoy.
It’s easier to get the feel for sound
bites by experiencing them.

** Weight loss tablets.

Use these tablets to lose weight while
you sit. Enjoy watching your favorite
television program while excess pounds
are just melting away.

These herbal fat burner tablets will
burn away excess pounds even while
you’re eating!

If you want to lose those extra pounds,
don’t spend your day suffering and being
hungry. Instead, use Product X. It’s
like having willpower in a tablet.

Why not lose weight while you sleep?
Enjoy a good night’s sleep while your
body dreams away those excess pounds.

Try our calorie-killer weight loss
tablets now.

** Chocolate breakfast drink.

Instead of cooking and cleaning
breakfast dishes, why not have a
delicious breakfast shake? It only takes
20 seconds to mix and you’ll only have
one dirty glass and one dirty spoon!

How about breakfast for only 80 cents?
And you’ll be getting thin on chocolate!

Instant breakfast that’s faster than a

** Long-distance telephone service.

Make money every time you make a long-
distance call.

Make money every time your neighbor
picks up the telephone.

Earn money while you sleep when other
people are talking on their telephones.

** Nutritional product.

You will be the only person awake and
happy at 9:00 a.m. on Monday mornings.

This product will make you feel like you
are 16 years old all over again, but
with better judgment!

You will be the only person at work who
doesn’t have to take a nap at 3:00 p.m.
in the afternoon.

When you come home from work, you won’t
feel like watching television. You’ll
feel like dancing!

We call this the “nap buster.”

Instant energy in a capsule.

Attitude in a bottle.

** Water filters.

All water is recycled. This unit just
takes out other people’s contributions.

Chlorine is great for bleaching clothes,
but not for our stomachs.

Great tasting water for just three cents
a gallon!

Now you can taste clean, clear water.
You won’t have to worry about those
little unidentified objects floating
around in your glass.

** Fiber product.

This is perfect for pizza lovers who
hate eating rabbit food to get their
daily fiber.

Results you can experience in just 24

For hemorrhoid sufferers. You’ll never
have to say “Ouch” again.

The perfect diet supplement. Just take
it 15 minutes before you eat and stop
worrying about weight problems.

** Skin care.

Makes your skin look so good, you’ll
never have to wear makeup again.

Will make your skin look like it’s 16-
years-old all over again, but without
the acne.

Your skin will look so smooth, everyone
will want to touch it.

Are you getting the feeling of how sound
bites can work for your business?

All of the above examples were for
products. It’s easy to come up with
three or four great sound bites for
every one of your products or services,
right? Simply pass on these sound bites
to your distributors and watch your
retail sales increase.

But what about opportunity sound bites?
Wouldn’t it be great to have plenty of
opportunity sound bites for prospecting
and presentations?

Of course.

So one of the best skills to learn is
the magic of creating sound bites that
your downline can use for instant

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