Getting prospects to believe the good things you say (by Big Al)

We all say good things to prospects.

We tell them about our wonderful
company, our wonderful products, and our
wonderful income opportunity.

So think about it.

Your prospects want:

* To be with wonderful company.
* To have wonderful products.
* To have more money.

And then you offer:

* A wonderful company.
* Wonderful products.
* More money.

And at the end of the presentation, the
prospects say:

“No!”

Let’s review.

Your prospects want these things. You
offer these things.

And the prospects say: “No!”

Doesn’t that strike you as a little bit
strange?

Here is what is happening.

*** Your prospects don’t believe you!

They don’t believe they will be
successful, they don’t believe they know
enough people, they don’t believe people
will pay that much money for your
products, they don’t believe you can
show them the way to success, etc.

So what are you going to do about it?

Are you going to become a victim and
say: “Oh I tried hard, but this business
just didn’t work.”

Or, are you going to learn the skill to
fix this problem and stop blaming the
prospects?

You see, we don’t need more good things
to say … what we need to do is to
learn the skill to get prospects to
BELIEVE the good things we are saying
already.

Let me repeat, because this is your
career:

“We don’t need more good things to say
… what we need to do is to learn the
skill to get prospects to BELIEVE the
good things we are saying already.”

This means we don’t need another video
prospects won’t watch, or another
expensive brochure that no one reads or
believes.

We need to learn how to talk to
prospects correctly so that they
instantly believe the good things we
say.

So don’t follow the path of distributors
that buy more and more “tools” to give
away. Instead, learn the skill of
speaking so that your prospects
instantly believe all the good things
you say.

Let me give you a quick example of how
quick this decision to believe, or to
not believe is with your prospect.

What is your “instant decision” if I
started off my presentation with these
words:

“Trust me, I’m from Texas.”

or

“I’m from the government and I’m here to
help you.”

Funny, isn’t it?

Those opening few words almost guarantee
that prospects won’t believe us. Ouch.

So work hard on learning the right
phrases and methods to create instant
belief. Why waste a career of chit-
chatting with prospects who don’t
believe you?

You want to give your message and have
prospects join.

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