Skill #5: Needs vs. Wants (by Big Al)

The very first “talk” we should have
with our new distributors is about
“Needs vs. Wants.” This is huge.

If our new distributors fail to
understand this crucial difference, they
will quickly become discouraged and
quit. And even if they stay, they will
constantly be taking us to the wrong

We have to instill this viewpoint in our
new distributors:

“Everyone NEEDS our products and
opportunity – but our business is only
with the people who WANT our products
and opportunity.”

Once they understand this, they won’t be
discouraged when someone tells them
“No.” They will simply realize this
person still needs what we have to
offer, but doesn’t WANT it.

To get this lesson into our new
distributors’ belief systems, we will
have to use special stories to bypass
the filters of their subconscious minds.
Once successful, our distributors will
put us in front of highly-qualified
prospects who WANT what we have to

Why waste time talking to people who
don’t want what we have to offer?

The small investment in time it takes
will pay off big with our new
distributors. They will love the feeling
of freedom and no more rejection.

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