Ice Breakers (by Big Al)

The scariest part of a distributor’s
career is when they have to change the
personal conversation to a business
presentation.

Why is this so scary?

The new distributor:

* Hates rejection.

* Doesn’t want to appear to be making
money off his friends.

* Doesn’t want to take advantage of his
relationships.

* Doesn’t know how to turn the
conversation to business.

The easiest way to eliminate these fears
is to tell your new distributors:

“Never make a presentation until they
ask you for one first!”

Now, your distributors aren’t going to
starve waiting for prospects. Instead,
you are going to teach them the skills
of how to get prospects to beg for
presentations.

Makes sense, doesn’t it?

We need to give the new distributors the
phrases and sentences guaranteed to
bring eager prospects to them.

There is a huge difference in these two
sentences:

1. I am a distributor for XYZ Company
and we have the finest products and
research. We are patented, trademarked,
copyrighted … and our company founder
knew an old movie star that we gave
money to, and now that old movie star
endorses us …

2. I show people how to “fire their
boss” and start their own part-time
business.

Which sentence do you think will get
more prospects to ASK for a
presentation? šŸ™‚

There are at least a hundred types of
“Ice Breaker” formulas, and we should
teach a few of them to get our new
distributors started.

Once a prospect asks for a presentation,
it gets easier from there. That’s why we
need to teach “Ice Breakers” quickly to
new distributors so that they have some
immediate success in their business.

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